Local SEO for General Contractors Who Want More Remodel and Renovation Leads

Our local SEO for general contractors helps your Google profile, project pages and reviews make the shortlist when homeowners plan a remodel.

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Month to month. No setup fee. We build pages around your best projects, with your photos and your permission.

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HOME SERVICE BUSINESSES WE HAVE WORKED WITH

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Integrity Auto Salon

Plans built around larger projects and long decisions.

Why do homeowners pick another contractor before they ever call you?

A remodel is a big decision, so homeowners take their time. They search, read reviews, study project photos and shortlist two or three companies. If your profile and website do not show your best work, you are off the list before you know the project existed.

You may only need a few good projects a month, so a call from the wrong kind of homeowner costs you time. Searches for a specific project, like a kitchen remodel, tend to bring better-matched calls than a search for a general contractor.

  • Your profile is too broad, so Google has little to match for a kitchen remodel, an addition or a basement.
  • Your best project photos are on your phone, not on your profile or website.
  • Your website has no page for each type of project and each town, so a search for one finds nothing.
  • Your reviews are fewer or older than a competitor's, and your website is slow on a phone.

So what is the fix?

So what is local SEO for a general contractor, in plain English?

Local SEO gets your contracting company found on Google Maps and in local results. It means a profile with the right category and services, real photos of your projects, steady new reviews, a page for each project type and town, and links to your site from other local websites. Google says local results come mainly from relevance, distance and prominence. You cannot pay for a better local ranking. You earn it.

What homeowners search for when they plan a remodel. These searches bring leads:

  • "kitchen remodeling" and "bathroom remodel"

    The most common projects

  • "home addition contractor" and "second story addition"

    Larger projects

  • "basement finishing"

    Mid-size projects

  • "whole house renovation"

    The largest projects

  • "general contractor near me"

    The shortlist search

Each kind of search gets its own page on your site. Service and city pages are in every plan: 2 a month on Starter, 4 on Growth and Full Service.

Learn more: local SEO services for home service businesses, how Google Maps SEO works and the free profile audit.

Next, is this right for a company like yours?

Local business listing, map pins and search analytics

Is local SEO right for your contracting company?

It is a good fit if:

  • You are a licensed general contractor doing remodels, additions or renovations for homeowners.
  • You want fewer, better-matched leads for larger projects, not only any call.
  • You can share photos of finished projects, with the homeowner's permission, and ask happy clients for reviews.
  • You want a plan with a clear price and a report on calls and form requests.

It is not the fastest tool if: you need projects this week. Homeowners often take weeks to choose a contractor, and local SEO typically takes three to six months in many markets, longer in crowded cities, with no guarantees.

If that sounds like you, here is what we do.

Contractor working on a timber frame

What we do for general contractors

  • Fix your Google profile for contracting

    We choose the category that matches the work you most want, add your services and set up your project photos and service area. Growth and Full Service. See Google Business Profile optimization.

  • Win the map for "general contractor near me" and each project type

    We track where you show in each town and work on what moves you. Growth and Full Service. See Google Maps SEO.

  • Build a page for each project type and town

    Kitchens, bathrooms, additions, basements and whole-home remodels, each with its own page. Every plan: 2 a month on Starter, 4 on Growth and Full Service. See service and city pages.

  • Get more fresh reviews the right way

    With a simple request after each project. Growth and Full Service. See review generation.

  • Earn local links

    From suppliers, designers and community sites. 20 to 25 a month on Growth and Full Service. See local link building.

  • Make your website fast and clear on a phone

    So a homeowner can reach you in one tap. Every plan. See technical SEO.

Here is the proof that it works.

What local SEO did for contractors like you

These are real results from a remodeling contractor and other home service businesses, taken from their own Google accounts. Client names stay private.

See all case studies

Results depend on your market, your competitors and where you start. Remodel decisions take weeks, so we judge progress over months, not days. We cannot guarantee a ranking.

Now, how does it run, step by step?

How local SEO for your contracting company works: four simple steps

  1. You send your details: your website, your service area and the projects you want more of.
  2. We audit your business. A person checks your profile, project photos, website and listings, and sends you a PDF audit.
  3. We fix the biggest gaps first. Starter builds your project pages and fixes your site. Growth and Full Service also fix your profile, ask for reviews and earn 20 to 25 local links a month.
  4. You get a monthly report with your calls and form requests and, on Growth and Full Service, your map position.

And why do owners pick us?

Why general contractors choose us over a big agency

  • We only work with home service companies

    So we know a remodel lead is won on trust and proof of past work.

  • A person checks your projects and reviews

    So your audit is about your company, not a score from a tool.

  • Plans start at $499 a month

    With no setup fee and 15 days' notice to cancel.

And you will always know what you are paying for.

Two local business owners reviewing a search report on a tablet

How we measure your contractor results

  • Calls from Google, by tracking number (every plan)
  • Form requests from your website, reported with your calls (every plan)
  • Visits to your project pages (every plan)
  • Your map position for your main project searches in each key town (Growth and Full Service)
  • Your review count and star rating (Growth and Full Service)

One monthly report holds all of it. We do not score lead quality for you, but the report shows where each call and request came from, so you can see which projects Google brings. There is no dashboard to log in to.

See how it works in local SEO reporting and call tracking, or compare plans on the pricing page.

Which brings us to the price.

Google Search Console confirmed the first measurable organic search impact after launch, generating 41 clicks, 3.71K impressions, and an ave
Real client data. Client name kept private.

General contractor local SEO cost, with no surprises

Starter, at $499 a month, covers your project pages, technical fixes, call tracking and the monthly report, but no Google Business Profile work. Growth, at $799 a month, adds profile work, Maps ranking work, review generation and 20 to 25 new local links a month, so it is the plan that does everything on this page. Full Service, at $1,499 a month, adds citation clean-up, social media posts and Facebook and Instagram (Meta) ad management. There is no setup fee, and you cancel with 15 days' notice. See every plan on the pricing page.

Still have questions? Here are the common ones.

General contractor local SEO questions owners ask

Short answers to what owners ask before they start. More questions are on our full FAQ page.

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How long until I see more leads?
In many markets it takes three to six months, and longer in crowded cities. Homeowners also take weeks to choose a contractor, so results build over time. We cannot guarantee a result.
I do many kinds of work. Should my profile list them all?
No. Google says to use the fewest categories that describe your business. We pick the main category for the work you most want, and show your other work as services and on separate pages.
Will you use photos of my projects?
Yes, with your permission and, where needed, the homeowner's. We never use photos of someone else's work.
Can you show my license?
Yes, where your state requires it and where you give us the details. We never add credentials you do not hold.
How do you judge lead quality?
We report where each call and form request came from, so you can see which projects Google brings. You tell us the projects you want most, and we build pages and profile services for those first. We cannot control who contacts you.
Can you promise me the number one spot?
No. Nobody can, and you should be careful of anyone who says they can. We promise clear work, regular reports and a fair price.

Ready to see where you stand?

Request your free contractor audit

You get a PDF audit of your Google profile, project photos, website and listings, with the first fixes for your remodel and renovation searches. In the audit email we also ask your usual project size, so we aim at the jobs you want.

Want to see what is inside first? Read about the free local SEO audit.

Not ready yet? Look at what else we do.

Request your free audit

A person reviews your business and replies within 24 hours on business days. No obligation. No spam. By submitting, you agree to be contacted by email, and by phone if we do not hear back, about your audit request. Read our Privacy Policy.

Services that work with local SEO for general contractors

See also: all local SEO services, pricing, and local SEO for roofing companies and electricians.

LET'S GET STARTED

Ready to get more remodel leads from Google? Start with a free audit

A person reviews your contracting business and sends you a PDF audit. It is free, and you are under no obligation.

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A business ranked first in local Google results above competitors, beside a map