Summary
This is a licensed and insured remodeling company serving homeowners, real estate investors, builders and commercial property owners across Dallas–Fort Worth. Their previous website was a basic page-builder template: weak hierarchy, no address in the footer, no clear service pages, and no real SEO structure.
We redesigned the site from the ground up with a clear service layout, a four-step process section, FAQ content, a detailed quote form and a complete on-page technical SEO setup, so the site can both convert visitors and rank for local remodeling searches.
The Challenge
A weak first impression in a competitive market
Dallas–Fort Worth is crowded with remodelers, and most buyers compare several websites before calling anyone. The old site made that comparison hard to win:
- Generic layout with small, cramped service blocks and no clear next step.
- Contact details incomplete; the footer address was empty.
- Services were summarized in three blocks, with no room for insurance claims, restoration, exterior work or specialty projects.
- No structured FAQ, no process section and a short testimonial strip with no context.
- No on-page SEO foundation for local search.
Client Goals
- Look as professional online as the work they deliver on site.
- Present residential, investor and commercial services separately.
- Turn more visits into estimate requests.
- Rank for remodeling and renovation searches across Dallas–Fort Worth.
Our Approach
Brand and trust-first hero
A clear headline for DFW remodeling, one-click Free Estimate and Call buttons, and a trust bar: licensed and insured, free quotes, warranty-backed work.
Service architecture
Real estate investor services, renovations, repairs, exterior improvements, insurance claims, restoration, specialty projects and cleaning, each with its own card and link.
Proof and process
A recent renovation gallery, a client video story, testimonials, and a simple Get Estimate, Plan and Design, Build, Final Walkthrough flow.
Lead capture
A qualifying quote form (project type, size, budget, timeline, drawings) plus an FAQ and a closing call-to-action band to remove last objections.
Results
Within the first three months, the new site moved faster, ranked higher and brought in far more qualified traffic. Search and analytics figures compare the last 90 days with the previous 90 days.
| Metric | Result | Change |
|---|---|---|
| Google search clicks | 1.24K | +178% vs previous 3 months |
| Search impressions | 38.6K | +203% vs previous 3 months |
| Active users | 6.4K | +82.6% vs previous 90 days |
| Users from organic search | 3.8K | +112.3% vs previous 90 days |
| Average search position | 17.4 | Improved by 8.6 positions |
| PageSpeed performance score | 95 | Best Practices 100, Accessibility 95, SEO 92 |
From the first call to launch, the new site turned a plain template into a brand that matches the quality of their remodeling work.
